Skip to main content
1 Hotels Logo
Gift 1 Hotels’ sustainable essentials. Shop Festive Bundles
Adventure into Autumn's Tapestry with up to 30% off your stay and credits towards fresh harvest flavors. Explore Fall Equinox Offers.
Nature is our true north. Discover Our Sustainability Story
Cast Your Vote in Travel + Leisure's 2025 World's Best Awards Vote here
tagline Wellness

Going Deep (Tissue) with Bamford on the Power of Massage

Massage treatments are often sought as a remedy for physical discomfort, but is there more to the therapy practice than an instant, surface-level relief?

Published on: November 15, 2022
A woman receives a shoulder massage as she lies face up on a massage table


Our Bamford treatment specialists reveal that regular massage can nurture holistic health in your body, consequently relieving and restoring your mind and spirit as well.

With our Bamford Wellness Spas in Brooklyn Bridge, Nashville, San Francisco, and South Beach, and additional spas opening in West Hollywood, Hanalei Bay, and Mayfair, holistic healing is always around the corner when you visit one of these sanctuaries.

Allow Bamford’s organic products, nourishing treatments, and intuitive therapists to melt away your stress, restore your heartfelt connection with nature, and leave you feeling rejuvenated long after you depart.

The Beautiful History, Benefits, and Science Behind Massage

Massage has been used for millennia as a practice to heal injuries and relieve pain in the physical body. Today, its historic use as a therapy targeting physical relief continues, while its effect on holistic wellness beyond the immediate benefits it brings to the muscles and soft tissue has become more widely sought. The approach we take at our Bamford Wellness Spas is rooted in this holistic approach; massage is at the core of our treatment offering, in symbiosis with other physical and spiritual healing practices.

The wider benefits of massage become clear when we understand what is happening under the surface of our skin, as it is worked by a therapist during a treatment. Massage has a profound effect on the Autonomic Nervous System (ANS) – the ANS is the main motorway of nerves that runs along the spinal column, spanning out towards all of the organs in the body. The focus on the back and neck in most massage treatments seeks to target the ANS, which is divided in two parts – the sympathetic and parasympathetic systems. In a healthy body, the two parts are said to be in a state of homeostasis, meaning the internal systems responsible for maintaining optimal functioning for an organism are in balance and stable.

The Sympathetic Nervous System (SNS) is commonly known as the “fight or flight” system – it kicks in when we need energy and stimulates organs and hormone secretion processes including our adrenaline, heart, lungs and muscle response. The SNS can generate great bursts of strength in extreme situations, or in everyday scenarios it can provide that last burst of energy to catch that bus, sprint to the finish line, or just to keep us going when we are tired or not feeling our best. This is a natural bodily response essential to our survival. However, when we over-stimulate the SNS, our body falls out of balance, and we start to experience symptoms of stress that can manifest into long-term health concerns.

The Parasympathetic Nervous System (PNS) is the system responsible for “rest and repair.” Optimal conditions for the PNS to do its job are when we are relaxed or asleep – when your body has the chance to repair, cleanse, detox, and recharge for the following day. The organs stimulated during this state include the liver, kidneys, digestion, muscle repair, and cell renewal and repair. Visible results of the PNS functioning properly include feeling energized or your skin and eyes looking clear, which you might experience after a gentle yoga practice or a good night’s sleep. The most common barrier to our PNS functioning in the modern day is that we do not allow our body enough time to repair and rest; our ‘always-on’ way of living prevents us from simply switching off. 

We sat down with Bamford’s Spa Trainer and Treatment Specialist, Agata Wojcik, to delve deeper into the remedial benefits of regular massage for the body, mind, and spirit, and to understand how it can contribute to the proper functioning of our ANS and to the body’s ideal state of homeostasis. 

Q&A with Bamford Treatment Specialist Agata Wojcik

How exactly does massage target the autonomic nervous system?

When you have a massage, your therapist will typically work along your spine in between the spinal column and the erector spinae muscle known as the “laminar groove.” This directly stimulates both the sympathetic and parasympathetic systems. The sympathetic system is stimulated through the center of the spine, and parasympathetic is stimulated at the base of the skull and sacrum area. A thorough back massage will include a portion of time spent on each of these areas.

What might one expect to feel after an effective massage that has thoroughly worked the ANS? 

We experience homeostasis – a healthy state of balance in our body. Cortisol, the stress hormone, is lowered by massage, and this manifests in a state of relaxation and a clearer mind; we feel grounded, our sleep will improve as a result, and we are less likely to experience mood swings, which often leads to digestive problems and consequent behaviours such as stress eating. Following a massage, the body will then get a chance to repair, cleanse, detox, and recharge, powered by a balanced parasympathetic system. 

For anyone wishing to experience these effects, I highly recommend the Bamford Signature Treatment, as it includes a considerable amount of time being spent on the laminar groove area and stimulates both components of ANS. We treat the whole body using shiatsu and breathing techniques, as well as harnessing the energies of chakra jade stones to bring about homeostasis in the client. 

How long do these effects last – do they wear off immediately, or can massage generate long-term benefits?

As with most activities geared towards health and well-being in our life, the key here is also consistency: when we experience a massage that puts our body into a state of homeostasis regularly, we are more likely to get lasting effects of improved sleeping patterns, digestion, better muscle tone, and lower anxiety levels. So, massage can generate long-term benefits, but the effects may wear off quicker due to our lifestyle, so we compromise the full benefits if we do not take care and move with awareness after our treatment. 

Our lymphatic system would also feel the benefits, as massage will support the liver and kidneys in eliminating toxins from our body. Another long-term benefit of massage would be an increased range of motion by elongating muscle fibers, which for some of us (for instance people with chronic joint problems) can offer a major improvement to comfort and quality of life. 

I advise having body massages weekly if you suffer from insomnia, anxiety, or any chronic pain, or if you are pregnant (after your first trimester). With more specialized treatments like deep tissue massage, I would start with two treatments per week for the first six weeks, then once every two weeks or once a month. Try the Bamford De-stress Massage if you sit at a desk all day for your job, or the Bamford Hot and Cold Jade Stone Massage if you are dealing with a post-running injury.

For the purpose of consistency, would you recommend self-massage, and in what scenarios would you recommend seeking specialist treatment? 

I do advocate self-massage, and there are some simple ways of incorporating it into our daily routine at home: nurturing our body with a warm bath; spending a few extra minutes while washing our hair to massage our scalp; moisturising our body with long strokes; or even lying on a foam roller or tennis ball to ease muscle tension. 

As part of a holistic self-care regime at home, I recommend skin brushing to eliminate toxins and improve skin tone. Explore different textures by trying scrubs, moisturisers, oils, body butters, and creams. Pay attention to your joints: massage your elbows, knees, and hips in firm, slow circles, taking a few minutes to stroke your hands to ensure all of the product goes to good use. Using a face roller to ease facial fatigue will help to prevent tension headaches, which can happen more frequently when looking at a screen. 

Having said all of this, I still recommend seeking specialist treatment to fully experience the benefits of massage, and if I was to choose one treatment at the moment, it would definitely be the B Silent Treatment, as it targets so many of the issues we’ve already mentioned – stress, anxiety, insomnia, joint mobility, lower back pain – which we are more likely to have when spending many hours sitting. And that’s the result of both the expertise of our practitioners, as well as the highest quality of aromatic essential oil blends used in the treatment from our B Silent range. It just makes you feel rebalanced and positive.

About Bamford Wellness Spas

Bamford Wellness Spas offer a selection of carefully curated treatments and mind and movement classes, each devoted to relaxing, restoring, and nurturing your well-being in a gentle, holistic way.

Combining physical alignment with emotional and nutritional balance, our team of expert therapists will guide you and help you to achieve harmony, health, and happiness in body, mind, and spirit. 

More Stories We'd Think You'd Enjoy

Our People Sustainability

Flavors of Aloha: Chef Lee Anne Wong’s Culinary Ode to Kaua‘i

Celebrating island flavors, timeless traditions, and aloha ʻāina at 1 Hotel Hanalei Bay’s Chefs by...
Sustainability

Merry and Mindful: Your Sustainable Gift Guide for Timeless Treasures and Memories

Whether it’s a memorable experience, a homemade treat, or a gift from a small minority-owned brand...
Wellness

Strength in Balance: Catie Miller’s Guide to Transforming Through Barre

Discover how the practice can empower your mind and body with expert guidance from Barre Series...